Full Information - First Step to Get Your Customer's Trust in Online Market
Online markets, although booming these years, many buyers are still worrying about the security of it, as there are lack of mature rules and laws to protect their rights when they suffer fraud and other tortious acts. The credit of suppliers and quality of their products are what most buyers worry about.
In a survey of 60 procurement agents at U.S. companies conducted by New York-based Jupiter Media Metrix Inc. last year, 45% of the agents said a lack of trust prevented them from buying goods and trading online more frequently.
(from http://www.computerworld … 88,00.html)
Then, how can you get your buyer's trust in this situation? - Of course the first impression is very important.
What makes your first impression authentic to your potential customers? - To offer your company and products information in detail without any falsity, which is good for buyers to know you and your products, also leaves a more creditable impression to them. Therefore, you will not be given up when buyers first select some good ones from so many suppliers. This is the first step and also the key to your success.
1. How to show your company to others:
1)Make sure your information is true, avoid talking big. Over boast of yourself could not give others a good impression.
2)Make your company description clear and pellucid, with some photos showing your office or production line, staff, etc. Good photos sometimes can speak more than words.
3)Detailed contact information: full company name instead of abbreviation, name of contact person, telephone, fax, company email, address, and so chatting tools if possible.
4)Business license and any related certification.
2. How to show your products to others:
1)Upload a clear photo to show your product in detail, if possible use several to show it in different position. Detailed shoots can reveal your sense of responsibility to customers.
2)Describe your products in detail and briefly, avoid redundant words like "good quality, competitive price" etc. But some necessary parameters should not be missed.
3)Don't forget the cautions description. If your products have some special features that not suitable for some people's use, or may cause any inconvenience that customers hate, specify it.
4)Tell your true feelings if you have used a certain product before, which would give a better understanding and trust to your customers.
3. How to show yourself to others:
Several photos show you and your company attending some events, like trade shows, news conference and so on. Make your customers familiar to you.
In all, just consider your customer as your friends and think how you would tell your friends about your company and products, then do it.
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