Skip to Content

To Change Or Not To Change

If someone ever tells you a single golden rule when it comes to business cards that you should always follow, do not listen to them.

It might seem as if there are a lot of things that are obviously going to be true. It might seem as if common sense would dictate you do one thing or another with your business card, but this is never going to be absolutely certain, and a few years might turn everything you believed upside down.

There was a point where a business card was a piece of paper with your name and contact information on it and nothing else. There were not a lot of full color business cards or cards made from metal or wood anywhere. If someone mentioned using business card printing in a way like that you would probably scoff. That is just not how things were done.

These days you have a lot more variety, but once again people try to set rules for what you should always do, and anytime a person does that they are setting themselves up to be wrong.

I have spoken to someone before who said you should change your business card every six months. No way should you go longer than that before you vary things a little. You do not have to do a lot of major changes, but just alter it a little. If you do not, people will surely grow bored with your card. This was presented as an absolute truth to follow.

In some industries this might very well be the case. There are plenty of companies who are constantly getting new business card printing done to alter their image on a regular basis, but this is not always true. For some companies you quite literally want your card to remain the same. Why: because it represents a solid company who is not going to change on their customers.

That company might create its image from the fact that they do not change very often. You can have a lot of stability if you stick with them, and sometimes that is what you want. Constant changes might makes a company look flaky, and drive away customers.

Knowing all of this what can you possibly do to make sure you get things right? The best thing to do is keep your eyes open at all times. Always be looking around for what others are doing, and always know what your customers are looking for.

Your customers are who matter the most, after all, and they are the ones you want to make happy. No one else matter if your customers are not pleased with you. If you have taken the time to figure out what they like in a company, you will be in a better position to ensure you get the right kind of business cards made to appeal to the people you need to.

For comments and inquiries about the article visit:
Business Card Printing

Submitted on Sunday, November 30, 2008
  • 1257 reads
Bookmark and Share
Similar entries

  • What You Put On Your Business Card Says A Lot About You

    It can take as little as a second to figure out quite a bit about a person once I take a look at their business card.
    This is not just about the information you literally put o ...

  • Avoid These Problems For Your Greeting Cards

    The very purpose of greeting card printing is to introduce yourself to new people. After all, you are greeting them to take a look at your company, so why am I coming across s ...

  • Know Your Card's Limits

    Business card printing is a very versatile form of marketing that gives you the potential to accomplish a lot of things at once. Not only do business cards give out contact information, ...

  • Make Your Title Known

    When you introduce yourself to people what exactly do you tell them that you do? Do you have a specific job title that you like, something that says a lot about your position, ...

  • Know How To Market In Person

    There is a vast difference between normal marketing material and marketing personally to people. Some parts of this are rather obvious, but I have talked to many people before who I could tell we ...

  • Taking a Hard Look at Your Competition

    How often are you really looking at your competition in the marketplace? This isn’t just about being aware that they exist but understanding what the other companies are doing and how you can ...

  • Things Your Letterheads Can Do Without

    Have you ever opened up a letter from a company and saw that the letterhead seemed to take up half of the page? Now, sometimes these letterheads have been quite interesting to ...

  • Don't be pushed into taking out a store card this Christmas

    With consumer spending at rock bottom levels and retailers suffering the financial losses from the economic downturn it is little surprise that so many retailers have started their January sales e ...

  • What Do Your Customers Think Your Strengths Are?

    I am sure you have certain things that you are pretty sure that you do best. These are the strengths for your company, the things that make you who you are and help to ensure ...

  • How To Make People Appreciate Your Newsletter

    Newsletters are meant to be a window into your company. People read newsletters because they want to know how well your company is doing and what is going on. Consider it like ...

  • Grabbing The Eye Is Not All You Need To Do

    What are print posters supposed to do? Color posters are large; they are often colorful with big lettering and large titles and quickly get a person’s attention. They have to be, b ...

  • Don't let desperation ruin your credit this Christmas

    With Christmas just around the corner this is a time of year when many people start desperately applying for credit cards. Many credit card firms find themselves inundated with applications from ...

  • Calendar Strengths To Take Advantage Of

    The most important part of calendar printing has to do with the topic of the calendar. Why do people buy different calendars? It is not as if the calendars function in some un ...

  • Things To Consider Before Going Green

    A trend that has built up a lot of support, and is likely to become even bigger in the future, is focusing on improving the environment and being sure your company is not hurti ...

  • Do Not Forget About Your Brand Name

    Ever walked up to a really interesting poster printing on the wall that just grabbed your attention. The images were good, the information was overall solid, but once you were done look ...

  • Things To Know About Your Target Audience

    The best marketing is going to be aimed at a set target audience, but what exactly do you need to know about this target audience to achieve success with your marketing? There will be ce ...

  • What Makes Something Eye Catching?

    Over and over again I have used the phrase eye-catching in order to describe what you need to do with your marketing. For certain types of advertising this idea are even more important, ...

  • Tips For Distribution: Brochures

    How you get your marketing material to your customers can impact the final out come of the sale almost as much as the material itself. Part of this is the fact that the way yo ...

  • Envelope Issues That Keep Popping Up

    Just how much information needs to be on the front of you envelope?
    The rule of thumb for envelope printing is that you need to say enough on the front of your envelope to be sure that y ...

  • Talk Directly To Your Customers

    If you are going to be sitting down to design advertising and get into poster printing the first thing you have to do is ask yourself who your target market is. Almost everyth ...

  • Do Not Let Your Catalogs Suffer

    The first issue I am going to discuss have to do with product descriptions, and both are the opposite sides of the same issue.
    Just how much information do you put in your prod ...

  • Bringing Your Entire Company Under a Single Label

    Many companies have a wide variety of things that they do. They might have several different divisions that all handle different tasks, and even if each of these divisions is small, you still wan ...

  • GeoVision DVR Cards from apexcctv

    Transform your computer into a digital surveillance recording system using digital video recorder (DVR) cards. Surveillance systems use DVR cards to process data rec ...

  • Quick Alterations

    I come across too many companies who don’t know much of anything about label printing, and because of this fail to capitalize on what it can do to help their marketing, and help sav ...

  • Keep Your Marketing And Product Development In Sync

    In any company communication can be a difficult thing to achieve, and different departments regularly seem to avoid talking to each other if at all possible. Often this can work just fi ...

  • What NOT To Do To Your Booklets

    If you plan to use booklet printing anytime soon here is a list of things you need to avoid in order to make the best booklet.
    The first thing is to be mindful of the words tha ...

  • Why The Internet Has Not Replaced Catalogs

    You would think that given the many ways that the internet has altered how we shop, catalogs would largely be a thing of the past.
    After all, shopping online is quite similar t ...

  • You Are Never Finished Improving

    There should never be a moment when you sit down and say, "There, that is it, my catalog is as good as it will ever be". My answer to this is, "No, it is not, a ...

  • Marketing With Your Booklets

    Obviously booklets are going to give people more information, but when is this actually going to be necessary in marketing your company? On what occasions do you need to give p ...

  • Interesting Company Tie Ins

    Just the other day I was reading about a very unique company tie in that Dr. Pepper was doing in relation to a CD by Guns N’ Roses. For those who do not know anything abo ...