Know How To Market In Person
There is a vast difference between normal marketing material and marketing personally to people. Some parts of this are rather obvious, but I have talked to many people before who I could tell were probably quite good at writing marketing material, but bad at talking in person about their products and services. Ideally our marketing materials like business card printing or brochure printing materials would speak on our behalf but much to less eloquent folk’s demise that is not the case.
The trench that most people fall into is one of too many details. They start talking about everything in a very technical manner, similar to what I would expect from a brochure filled with details on a product. They are not considering that I might get bored with what I am hearing, and that they do not have the benefit of a brochure’s format to keep me interested in what I am learning about.
Furthermore, when talking to someone in person I also want to know about who they are and what they think about things. I do not want them to just recite a speech they obviously have memorized about their products, and I have talked to those kinds of people as well. Any kind of interruption in their rehearsed speech seems to surprise them and make them flounder because they are not sure what to do anymore. They will quickly try to pick up where they left off rather than converse with me.
The only kind of marketing material that should be involved with in person marketing is some great looking custom business cards. This goes for memorizing what your other marketing material says as well. I would say the first rule is to be friendly and open to conversation.
Do not just guide everything back to your product but let the natural flow of conversation continue on and get to your product or your sales pitch whenever you can. Talk about yourself as well. Use the conversation to answer any questions they might have. Because you are there you can do that, and encouraging them to ask questions will put them more at ease, and give them a better amount of details than they would otherwise get.
I also would not try to quickly force your business card on them. Do not pull it out as soon as the conversation begins but rather find the right moment to hand it to them. Custom business cards can do wonders to improve in person marketing if handed out at the right moment, and they can generate a lot of conversation alone if your card is effective enough.
You want people to walk away having all their questions answered and being confident that you know what you are doing and that you are a friendly person. If you can accomplish these things you will be able to help a person feels comfortable doing business with you. Stiff, uncomfortable in person meetings will do just the opposite. Do not try to force these kinds of meetings and you will go a long way towards the sales you are trying to get.
For comments and inquiries about the article visit:
Custom Business Cards, Business Card Printing, Brochure Printing
- 702 reads
