What Makes Something Eye Catching?
Over and over again I have used the phrase eye-catching in order to describe what you need to do with your marketing. For certain types of advertising this idea are even more important, or at least I have mentioned it a lot more. Consider for color poster printing you will have to put quite a bit of thought into how much your poster catches the eye.
With brochures this is not quite as much of a concern. Sure, you will want to take the time to consider how well your brochures attract attention, but this is not as vital as it is when your marketing material is stuck on a wall and cannot come to your customers.
So, what makes something eye-catching? What does this really mean and how can you apply it to your color poster printing?
The first thing you can do is create something that has a strong visual motif. Often this has to do with bright or flashy colors. You will see a lot of strong reds or blues in posters because these can be bright and stand out in contrast to the white walls they might be put on. Or when sorting through a pile of mail these colors are more noticeable on a postcard that is mixed in with white envelopes.
Along the same lines various images are going to be good at grabbing a person’s attention, and with this the type of image you use is going to vary greatly.
You have images that are going to apply specifically to your product or company in some way, and use colorful images to grab attention more than anything else. Another way is to use odd or out of place images instead.
This works because people see something out of the corner of their eye that does not look right, or looks different than they are expecting, so it encourages them to take a closer look. These can be harder to pull off, and have a greater chance of backfiring on you though, so do it with caution. If a person does not understand what you were trying to say your poster will not be as effective.
The final way to draw the eye is with a large headline. For this to work the headlines has to be very short or else a person would not be able to read it fast enough. These work best if you only use four or five words at most for it. The best ones are only going to be two or three words. All someone has to do is glance over and they understand exactly what the headline says, and you have their interest.
Obviously I am not listing specific images or specific headlines you could use, because I cannot really do that without knowing your target audience. My hope is that from now on when you see the phrase eye-catching you will start to think of things like what I listed above, and then try to figure out how you can apply them to your customers.
For comments and inquiries about the article visit:
Color Poster Printing, Online Printing Company
- 1370 reads
