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Building the right home page for your web site

One of the most important aspects for designing a successful website is to create a real informative, simple, yet attractive Home Page. This is the page that will appear before the visitor when he surfs the web and is redirected to your site using search engines or some link on other websites.

If you have seen the Home Pages of various websites including the leading ones like the Yahoo, MSN, Rediff, Excite, and thousands of others you will easily appreciate the importance of the Home Page.

Task Specific home page and informative home page

You might question about the very simple Home Page of Google. But then it is a search engine which is the most favored in the circle of Internet surfers all over the world. The page serves the purpose for which it is built to the hilt. No one will go to Google to find out information or news.

They will visit it for the purpose of getting information about relevant contents or websites. Thus Google Home Page is task- specific allowing you to surf the web to find out the most relevant contents or websites on the subject you have selected.

On the other hand Yahoo or MSN and most other leading website homepages have multiple links and subjects on their home pages in the most compact way and they make easy and attractive navigational means for the visitor. Most of them also contain a list of broad subjects and you can simply click on the hyperlinked text or icon to directly surf on to those pages. These are the examples of informative home pages.

It will largely depend on the purpose of your site as to how you are going to design it.

Mistakes that could make your homepage ineffective

However, while designing your homepage, you must keep in mind certain factors. There are some common mistakes that many designers commit rendering your homepage ineffective and you should try to avoid them. Unless your home page is effective neither you will get higher traffic nor would the visitors who surf on to it be coming back again.

You must tell specifically what exactly you do. People who visit your website will not be coming back unless they are clear about your purpose. The Home Page should clearly describe –

> Who you are;
> What you do;
> For whom you do them;
> Whom to contact;

You should avoid the dead pit like creating spaces without contents.
Viewer should understand clearly the benefits of visiting your website.
Do not depend on incredible graphics.
The production itself should be qualitative and not badly designed.
Avoid abbreviations as far as practicable and even if you use them give the full form at the side.

For the best ecommerce
website design, you must also make sure that the position, size, and tone and color contrast are user-friendly and understandable. While going for web designing UK, maker sure that the information is placed high up on the page and address along with link are placed at the bottom to other pages at the sides. These are the approved patterns of both web design London and web designer Manchester. Everything you say should be brief and concise. Taking care of these aspects will help you achieve your goal relating to seo UK and seo London.

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